RS - Research Specialist
Market Research Specialist (MRS)

🌏 Market Research Specialist (MRS)

Designation: MRS
Focus: Market intelligence & insights

🎯 Role Objective

The MRS ensures that OBAOL has deep market awareness to spot opportunities, gaps, and threats early.

This role is insight-driven, not lead-driven:

  • No lead validation
  • No CRM updates
  • No direct sales tasks

Instead, MRS focuses on:

  • Commodity trends
  • Market gaps
  • Competitor analysis
  • Content/insight generation

📌 Core Responsibilities

1. Market Research & Gap Analysis

  • Track:

    • 📈 Commodity trends
    • 💱 Price fluctuations
    • 📅 Seasonal demand
    • 🌏 Export data

  • Monitor competitor activities & spot weaknesses

  • Detect market gaps — unmet demand or limited supply

  • Deliver structured Market Insight Reports

2. Content Insight Generation

  • Convert findings into blog topic ideas
  • Align with SEO & GEO targeting strategies
  • Submit 4–5 quality topics/month with research notes

3. Intent & Opportunity Analysis

  • Study buying patterns, trade behaviors, & seasonal cycles
  • Map geographic & demographic influences on procurement
  • Share insights with:
    • 🛠 BDA
    • 📢 Marketing
    • 🚚 Procurement
    • 📊 Product Strategy

🛠 Standard Operating Workflow (MRS)

  1. 📥 Gather Market Data – From trade databases, price trackers, export reports
    👉 Submit/receive through this form: Research Data Form (opens in a new tab)
    📌 The drive data required for market analysis will be provided. If not received, contact the management team immediately for quick action.

  2. 🔍 Analyze Patterns – Trends, gaps, risks, and opportunities

  3. 📝 Draft Insight Reports – Weekly or monthly reports for leadership

  4. 📤 Distribute Findings – Share insights with sales, marketing, and procurement teams

⭐ Golden Rules for MRS

  1. Know the market cold — pricing, demand cycles, competitor moves
  2. Detect gaps early — help the sales team position OBAOL strategically
  3. Be proactive — don’t just report, highlight opportunities and risks
  4. Feed the content loop — insights should inspire blogs, campaigns, and strategies

📌 Key Takeaway:
The MRS ensures the market picture is clear, accurate, and actionable, giving OBAOL a competitive edge.

GEOSEO