OBAOL – Real-World Comparison Scenarios
(For BDAs to Create Instant Understanding)
These are analogy-based, real-world explainers BDAs can use without downgrading anyone, while still making OBAOL feel structurally different and memorable.
They are mental models, not scripts.
BDAs should choose one based on who they are speaking to.
Scenario 1: Real Estate Analogy (Very Powerful in India)
How to Explain
“Think of it like real estate.
Some platforms only show property listings.
Once you get the contact, you’re on your own — documents, verification, risk, everything.”
“OBAOL is what comes from liking the property to — verification, coordination, execution, and closure.”
Why This Works
- Indians immediately understand property risk
- No one is downgraded
- Clear separation between listing and execution
Scenario 2: Matrimony Analogy (Use Carefully, but Very Effective)
How to Explain
“Some systems help you find matches.
But the real risk comes after both sides say yes — background checks, families, verification.”
“OBAOL works in that both phases — making sure things don’t break during execution.”
Why This Works
- Very relatable
- Highlights trust and verification
- Easy to remember
Scenario 3: Logistics / Transport Analogy (Safe for CEOs)
How to Explain
“Booking a truck is easy.
Ensuring the right truck, right loading, right documents, and on-time delivery — that’s where problems happen.”
“OBAOL operates in that both part.”
Why This Works
- No tech talk
- Pure execution logic
- Appeals to operators and founders
Scenario 4: Bank vs Payment Gateway Analogy
How to Explain
“Anyone can give you a bank account number.
A payment gateway exists to make sure the transaction actually goes through safely and correctly.”
“OBAOL plays a similar role in physical trade.”
Why This Works
- Positions OBAOL as infrastructure
- Not competitive, not aggressive
- Signals seriousness
Scenario 5: Hospital Analogy (For Risk-Aware Traders)
How to Explain
“Google can tell you about symptoms.
A hospital exists for diagnosis, execution, and accountability.”
“OBAOL exists for execution, not just for information.”
Why This Works
- Strong authority signal
- Differentiates information vs action
- No disrespect to anyone
Scenario 6: Airport Analogy (Very Clean)
How to Explain
“Buying a ticket is easy.
Airports exist to manage everything that happens after the ticket — security, coordination, control.”
“OBAOL is closer to the airport, not just a ticket counter.”
Why This Works
- Neutral
- Global
- Clear mental picture
Scenario 7: Construction Analogy (Good for Industrial Traders)
How to Explain
“Buying materials is one part.
Site execution, supervision, quality checks — that’s where real problems happen.”
“OBAOL focuses on that both layer.”
What BDAs Must Never Say in Comparisons
❌ “Other platforms are bad”
❌ “IndiaMART doesn’t work”
❌ “Everyone else is useless”
❌ “We are better than everyone”
Always replace with:
- “Different role”
- “Different stage”
- “Works at a different layer”
- “Starts where others stop”
How BDAs Should Choose the Analogy
Training Guidance
- CEO / Founder → Airport, Bank, Logistics
- Traditional Trader → Real Estate, Construction
- Exporter → Logistics, Bank
- Risk-Sensitive Person → Hospital
- Casual Conversation → Matrimony (lightly)
Rule:
If the analogy doesn’t land in 1–2 sentences, drop it.
Internal BDA Rule (Very Important)
“One analogy per call.
Never stack comparisons.”
Why This Makes OBAOL Feel “Something Else”
Because:
- You’re not explaining features
- You’re not competing
- You’re reframing the trade lifecycle
- You’re operating at a different layer
This is how OBAOL sounds new without sounding aggressive.
Final CMO Verdict
These real-world scenarios:
- Make OBAOL easy to grasp in seconds
- Respect Indian market maturity
- Avoid downgrading anyone
- Give BDAs flexibility without losing control
- Create strong mental stickiness