OBAOL – CEO / FOUNDER CALL SCRIPT (UNKNOWN NAME)
OBJECTIVE
- Create credibility in 10 seconds
- Trigger strategic curiosity
- Exit cleanly
FIRST 10 SECONDS (NON-NEGOTIABLE)
SCRIPT (WORD-FOR-WORD)
“Good morning.
May I speak with the person responsible for trade or sourcing decisions at [Company Name]?”
⏸️ Pause.
- If transferred → proceed
- If they say “Speaking” → continue immediately
IF CEO / FOUNDER CONFIRMS
SCRIPT
“Thank you. This is [Your Name] calling from OBAOL.
I’ll take 20 seconds — this is not a sales pitch.”
⏸️ Pause again.
Senior leaders value time discipline.
STRATEGIC CONTEXT (15–20 SECONDS)
SCRIPT
“SCRIPT “We work with commodity trading firms that already operate at scale but face recurring issues like unverified counterparties, fake pricing signals, and execution risk.”
“OBAOL exists to reduce execution risk, not to just generate leads.”
Stop after this line.
INTEREST CHECK (CRITICAL)
SCRIPT
“Is this something you occasionally deal with?”
- If No → respect and exit
- If Yes / Sometimes → continue
CORE POSITIONING (CEO-SAFE LANGUAGE)
SCRIPT
“OBAOL is not a marketplace and not a broker.
We’re a trade execution platform — combining verification, on-ground coordination, and structured workflows.”
“We earn only when a trade successfully completes, so our incentives stay aligned with real outcomes.”
Then stop talking.
WHAT TO NEVER SAY TO CEOs
❌ “We connect buyers and sellers”
❌ “We can get you more leads”
❌ “We are like IndiaMART”
❌ “It’s completely free”
❌ “We guarantee business”
❌ “We manage everything for you”
Any of these = immediate mental rejection.
HANDLING CEO-LEVEL RESPONSES
“Send something by email / WhatsApp”
“Of course. I’ll send a concise overview.
If it resonates, we can decide next steps.”
“We already have our own process”
“Understood. We typically work alongside existing processes, focusing only on risk reduction and execution clarity.”
“Is this commission-based?”
“Yes — but only on successfully completed trades.
No listings, no lead selling.”
CLEAN EXIT (VERY IMPORTANT)
SCRIPT
“I won’t take more of your time.
I’ll share a short note, and you can decide if it’s relevant.”
Thank them and hang up.
IDEAL CALL TIME
⏱️ 30–60 seconds
Anything longer = overexplaining.
CEO CALL MINDSET (TRAIN THIS)
BDAs must sound like:
- Infrastructure partner
- Risk-reduction specialist
- Neutral facilitator
Not:
- Sales agent
- Platform promoter
- Broker
ONE-LINE INTERNAL RULE
“CEOs don’t buy explanations — they buy clarity.”
FINAL CMO VERDICT
This script:
- Respects seniority
- Signals seriousness
- Avoids marketplace confusion
- Aligns with OBAOL’s execution model
- Opens doors without pressure