OBAOL – Traditional Indian Analogies (Corrected & Aligned)
These are spoken-English explanations, exactly how a BDA should say them in real conversations.
They reflect both realities of OBAOL:
- Finding opportunities (sales / sourcing)
- Executing safely (verification + closure)
1. Trusted Sales Boy / Field Staff Analogy (Very Accurate)
How BDAs should say it:
“Every good trader has one trusted sales boy or field staff.”
⏸️ Pause.
“He looks for business, talks to people, brings opportunities.”
“But more importantly, he checks seriousness, follows up, and makes sure the deal actually happens.”
⏸️ Pause.
“OBAOL works like that — but as a system and a team, not just one person.”
Why this works:
- Covers sales and execution
- Very Indian
- No downgrading of anyone
- Shows continuity, not replacement
2. Commission Agent + Supervisor Combination (Very Real)
How to say it:
“Some people only introduce buyers and sellers.”
⏸️ Pause.
“Good traders don’t depend only on introductions.”
“They keep someone to search the market, filter people, and supervise execution.”
⏸️ Pause.
“OBAOL combines both — search plus supervision.”
This avoids:
- Broker comparison
- Marketplace confusion
3. Export House Marketing Team Analogy (Very Strong)
How to say it:
“Export houses have marketing teams.”
⏸️ Pause.
“Their job is not just to find buyers.”
“They check buyer seriousness, pricing reality, documents, and follow till shipment.”
⏸️ Pause.
“OBAOL plays that role — without you having to build that team internally.”
Extremely convincing for exporters.
4. Mandi Buyer Representative Analogy
How to say it:
“In mandi, big buyers don’t personally go everywhere.”
⏸️ Pause.
“They send their people to check availability, quality, and seller intention.”
⏸️ Pause.
“OBAOL does similar work — searching and verifying before execution.”
This shows:
- Active sourcing
- Risk filtering
- Field reality
5. Business Development + Operations Team Analogy (Clean & Modern)
How to say it:
“In growing companies, the sales team brings business.”
⏸️ Pause.
“Operations team makes sure delivery, payment, and quality happen correctly.”
⏸️ Pause.
“OBAOL combines both — business development and execution — in one structured system.”
Clear. Honest. Professional.
6. “Extension of Your Team” Analogy (Important Phrase)
How to say it:
“Think of OBAOL as an extension of your sales and execution team.”
⏸️ Pause.
“We don’t replace your relationships.
We support and scale them.”
Use this selectively. It is powerful.
One-Line Clarity Statement (When Needed)
“We help find opportunities, verify seriousness, and ensure the deal completes properly.”
This is the most accurate one-line summary of OBAOL.
What BDAs Must Still Avoid
Even with this corrected framing, never say:
❌ “We guarantee buyers”
❌ “We force deals”
❌ “We control pricing”
❌ “We are brokers”
Always use words like:
- Search
- Identify
- Filter
- Coordinate
- Support execution
Internal BDA Rule (Updated)
“We are not just after the deal.
We are responsible for how the deal finishes.”
This keeps expectations correct — internally and externally.
Final CMO Verdict
This corrected framing:
- Reflects the true operating model
- Builds trust with traditional traders
- Explains sales involvement without broker stigma
- Sounds familiar, not tech-heavy
- Positions OBAOL as serious business support