OBAOL – BDA Voice & Delivery Guide
(For Training Videos, Call Roleplays, and Onboarding)
This document is operational instruction, not motivation.
It is written so a third-party content creator or video team can execute it without interpretation.
Purpose of the Voice
The BDA voice must signal:
- Seriousness
- Credibility
- Non-sales intent
- Execution focus
If the voice sounds enthusiastic, friendly, or persuasive, it is incorrect.
Core Voice Identity
The BDA must sound like:
- A risk and execution coordinator
- An infrastructure partner
- A neutral professional
The BDA must NOT sound like:
- A sales executive
- A platform promoter
- A broker
- A startup evangelist
Pace (Most Important)
Correct Pace
- Slow
- Deliberate
- Measured
Rule:
One sentence → pause → next sentence
Silence is intentional.
Incorrect Pace
- Fast talking
- Filling silence
- Continuous explanation
Tone Qualities (Non-Negotiable)
1. Calm, Not Friendly
- No excitement
- No casual tone
- Polite but neutral
Correct:
“I’ll take 20 seconds.”
Incorrect:
“Hi sir, hope you’re doing great!”
2. Confident, Not Assertive
- Never push
- Never persuade
- Never chase agreement
Correct:
“OBAOL is not for everyone.”
Incorrect:
“This will really help you.”
3. Precise, Not Broad
- Short sentences
- No buzzwords
- No exaggeration
Correct:
“We work after connections exist.”
Incorrect:
“We revolutionize agro trading.”
Word Stress & Emphasis
Teach creators to emphasize only these words:
- execution
- verification
- completion
- risk
- only when a trade completes
Do not emphasize:
- platform
- technology
- growth
- scale
- opportunity
Pause Map (Critical for Video)
BDAs must pause exactly as shown:
“OBAOL is not a marketplace.”
(pause – 1 second)
“We work after connections exist.”
(pause – 1 second)
“Our role is execution.”
(pause)
Pauses create authority.
Pitch Range & Volume
- Medium–low pitch
- No pitch rise at sentence end
- Statements, not questions
Correct:
“We reduce execution risk.”
Incorrect:
“We reduce execution risk?”
Language Rules
Always Use
- “We focus on…”
- “Our role is…”
- “We earn only when…”
Never Use
- “We try to…”
- “We can help you…”
- “We offer many things…”
Emotional Posture
Correct Emotional State
- Detached
- Professional
- Selective
Incorrect Emotional State
- Eager
- Hopeful
- Overly respectful
Respect is shown through brevity, not flattery.
Handling Interruptions (Important)
If interrupted:
- Stop talking
- Let them finish
- Respond with one sentence only
Correct:
“Understood. That’s exactly where we operate.”
Incorrect:
Long clarifications
Body Language (For Video Content)
Correct
- Upright posture
- Minimal hand movement
- Direct but relaxed eye contact
Incorrect
- Excessive smiling
- Leaning forward
- Animated gestures
Internal BDA Mantra
“If they feel I’m selling, I’ve failed.”
10-Second Voice Check (For Creators)
Before recording, ask:
- Am I calm?
- Am I slow?
- Am I neutral?
- Am I saying less than needed?
If all four are yes — record.
Final CMO Verdict
This voice tone:
- Separates OBAOL from every Indian platform call
- Signals seniority and credibility
- Works with CEOs and legacy traders
- Protects brand seriousness
- Is easy to train and audit