OBAOL – Indian Market BDA Playbook
(CEO / Founder / Senior Trader Calls)
This is field navigation, not sales theory.
It is written for Indian market reality, where senior people are over-contacted, over-pitched, and under-impressed.
If you sound even slightly familiar, the call is over mentally.
Core Principle (Non-Negotiable)
Never compete on connections.
Compete on risk, execution, and control.
Every Indian trader believes:
- “I already have contacts”
- “I already do business”
- “I don’t need platforms”
Do not challenge these beliefs.
Reframe the problem. Never contradict them.
Universal Opening (Same for All Scenarios)
“I’ll take 20 seconds — this is not about finding buyers or sellers.”
This single line separates you from 90% of callers.
Scenario 1
“We already have good connections / suppliers / buyers”
❌ Wrong Response
- “But we are different”
- “We can give you more”
- “We are not like other platforms”
✅ Correct Response (Word-for-Word)
“I’m sure you do — most established traders do.”
“We don’t replace connections.
We work after connections exist, where execution risk usually appears.”
⏸️ Pause.
Then add only one line:
“Our role starts where WhatsApp trust starts failing.”
Stop.
Why this works:
Agree → reframe → don’t compete → don’t sell.
Scenario 2
“We don’t need any platform / service”
❌ Wrong Response
- “We are not a platform”
- “Just listen once”
- “It’s free”
✅ Correct Response
“That makes sense.
OBAOL isn’t for everyone.”
⏸️ Pause.
Then:
“We’re relevant only when a deal involves verification, on-ground execution, or risk exposure.”
Then ask:
“Does that ever come up for you?”
Rejection becomes qualification.
Scenario 3
“Everyone is calling us these days”
❌ Wrong Response
- Repeated apologies
- Over-explaining
- Pitching harder
✅ Correct Response
“Exactly why I’ll be brief.”
“Most calls are about more leads.
This isn’t.”
Then:
“We focus on reducing execution friction, not increasing deal volume.”
Stop.
You are now categorically different.
Scenario 4
“We are already doing good business”
(This is ego + defense, not rejection.)
❌ Wrong Response
- Challenging them
- Proving value immediately
✅ Correct Response
“That’s precisely why I reached out.”
“OBAOL works best with people who are already active, not those starting out.”
⏸️ Pause.
Then:
“Our work is about protecting momentum, not creating it.”
Status flips in your favor.
Scenario 5
“Is this another IndiaMART / platform?”
❌ Wrong Response
- Long explanations
- Defensive tone
✅ Correct Response (Very Important)
“No — we don’t sell leads, listings, or visibility.”
⏸️ Pause.
Then:
“Think of us as execution infrastructure, not a discovery platform.”
Stop. Say nothing more.
Scenario 6
“How do you make money?” (Sensitive Question)
❌ Wrong Response
- “Commission like brokers”
- “Depends on the deal”
- “Very minimal charges”
✅ Correct Response
“Only on successful trade completion.”
“If nothing completes, we don’t earn.”
Stop talking.
Silence increases trust here.
Scenario 7
“Send details / we’ll see”
(This is not rejection. This is standard.)
✅ Correct Response
“Of course. I’ll send a short overview, not a brochure.”
“If it resonates, we can decide next steps.”
Never push for a meeting at this stage.
Scenario 8
Hard Rejection / Disinterest
✅ Correct Exit (Do This Every Time)
“Understood.
I appreciate the clarity.
I won’t take more of your time.”
Exit cleanly.
Brand value is preserved.
Indian Trader Segment Map (Very Important)
Train BDAs to identify mindset, not just response.
1️⃣ Growth-Oriented Trader
Signals:
- Asks questions
- Talks about scale, exports, volume
Focus on:
“Execution at scale becomes fragile without structure.”
2️⃣ Control-Oriented Trader
Signals:
- Talks about trust
- Mentions fraud or past issues
Focus on:
“Verification and enforcement, not expansion.”
3️⃣ Ego-Defensive Trader
Signals:
- “I already know everyone”
- Short, closed answers
Focus on:
“We don’t replace anything you’ve built.”
4️⃣ Legacy Trader
Signals:
- “This is how we do business”
- Resistant to tech
Focus on:
“We support offline execution — tech is only coordination.”
One Golden Rule for Indian Market BDAs
Never try to sound useful.
Try to sound precise.
Use fewer words.
Leave gaps.
Let them lean in.
Internal BDA Mantra
“We are not here to convince.
We are here to qualify.”
Final CMO Verdict
This playbook ensures:
- You never sound like “another platform”
- You never fight on connections
- You never beg for attention
- You always sound structurally different
- You protect OBAOL’s premium positioning